Privacy Policy

Website: defenda.com.ua · Effective Date: May 4, 2026 · Last Updated: May 4, 2026

1. General Provisions

This Privacy Policy (hereinafter — the "Policy") regulates the procedure for collecting, processing, storing, and protecting personal data of users of the website defenda.com.ua (hereinafter — the "Website").

The Policy has been developed in accordance with:

• The Law of Ukraine "On Personal Data Protection" No. 2297-VI dated June 1, 2010;
• The General Data Protection Regulation of the European Union (Regulation (EU) 2016/679, GDPR);
• The Law of Ukraine "On Electronic Communications" No. 1089-IX dated December 16, 2020;
• The Law of Ukraine "On Information" No. 2657-XII dated October 2, 1992.

By using the Website, you confirm that you have read this Policy and agree to its terms. If you do not agree with the terms of the Policy, please discontinue use of the Website.

2. Data Controller

2.1. Technical Contact for Data Protection Matters

For technical inquiries regarding data processing on the Website, cookie configuration, or implementation of user rights via the web interface, you may contact the person responsible for technical supervision of data protection compliance on the Website under a service agreement:

The Data Controller processes personal data in compliance with the principles of lawfulness, transparency, data minimization, and security.

3. What Data We Collect

3.1. Data You Provide Voluntarily

When you fill out feedback forms, request a consultation, subscribe to newsletters, or contact a manager, we may collect:

• full name (first, last, middle);
• phone number;
• email address;
• company name and position (for B2B communication);
• region/area in Ukraine or country of residence;
• crop types, treatment area (for product or service inquiries);
• content of your message.

3.2. Data Collected Automatically

When you visit the Website, we automatically receive:

• IP address;
• browser type and version, operating system, device type (mobile/desktop/tablet);
• referrer URL;
• pages you have viewed and time spent on them;
• actions on the website (clicks, scroll, form completion) — for analytics purposes;
• cookies (described in detail in our Cookie Policy).

3.3. Data We Do NOT Collect

We do not collect or process:

• payment card data (the Website does not offer online payment);
• passport details, tax IDs, or other identification documents;
• special categories of data (racial origin, political opinions, religious beliefs, health data, biometric data).

4. Purposes and Legal Bases of Processing

5. Sharing Data with Third Parties

We share your data with third parties only in the following cases:

5.1. Analytics and Advertising Services (Based on Your Consent)

All listed services are activated only after obtaining your consent via the cookie banner. Until consent is granted, these services are not executed.

5.2. Partners and Contractors

• Regional managers and dealers — to process inquiries about products in your region (strictly within the scope of your inquiry).
• Hosting provider — for technical data storage (within Ukraine or the EU).
• Email service — for sending newsletters (with separate consent).

5.3. Government Authorities

We share data with government authorities only in cases prescribed by Ukrainian law and based on an official request.

5.4. No Sale of Data

We never sell your personal data to third parties for commercial purposes.

6. Data Retention Periods

After the retention period expires, data is deleted or anonymized.

7. Your Rights

Under the Law of Ukraine "On Personal Data Protection" and GDPR, you have the right to:

• Access — obtain information about which of your data we process;
• Rectification — request correction of inaccurate or incomplete data;
• Erasure (Right to be Forgotten) — request deletion of your data when there are no other legal grounds for processing;
• Restriction of processing — request suspension of processing in certain cases;
• Data portability — receive your data in a structured format;
• Object to processing — particularly against direct marketing;
• Withdraw consent — at any time withdraw previously given consent without affecting the lawfulness of processing prior to withdrawal;
• Lodge a complaint with a supervisory authority — contact the Ukrainian Parliament Commissioner for Human Rights (in Ukraine) or the relevant supervisory authority of an EU country.

To exercise your rights, contact us at: privacy@defenda.com.ua. We will respond within 30 days of receiving the request.

8. Security Measures

To protect your data we use:

• SSL/TLS encryption (HTTPS);
• role-based access control;
• regular backups;
• security monitoring and unauthorized access prevention;
• employee training on personal data protection.

In the event of a data breach, we will notify you and the competent authorities within 72 hours, as required by GDPR.

9. International Data Transfers and GDPR

Some services we use (Google Analytics, Microsoft Clarity, Facebook Pixel) process data on servers outside Ukraine, including in the United States.

These transfers are based on:

• EU-US Data Privacy Framework — for transfers to the United States;
• Standard Contractual Clauses of the European Commission;
• Your explicit consent — obtained through the cookie banner.

10. Changes to This Policy

We may update this Policy. Significant changes will be notified via a banner on the Website or by email (for registered users). The date of the last revision is always shown at the top of the document.

We recommend reviewing this page periodically.

11. Contact Information